Public Opinion Monitoring by Provincial Governments: The Prevalance of Open Line Radio in Newfoundland and Labrador

Alex Marland

Abstract


This article advances an argument that within small polities local political talk radio may be treated as a barometer of public opinion. Survey research and media monitoring spending data were collected from provincial government departments across Canada. The data indicate that larger provinces turn to opinion polls, that the Quebec government is a heavy user of media monitoring services and that, in particular, government elites in Newfoundland and Labrador pay considerable attention to local open line call-in shows.

Cet article suggère que les gouvernements des petites provinces au Canada recourent parfois à la radio parlée locale pour mesurer l’opinion publique. L’auteur a rassemblé des données sur les dépenses en études d’opinion et en veilles médiatiques provenant de gouvernements provinciaux d’une part à l’autre du pays. Ces données indiquent que la plupart des grandes provinces ont tendance à recourir aux sondages d’opinion, tandis que le Québec utilise souvent les veilles médiatiques et que les élites gouvernementales de Terre-Neuve-et-Labrador portent une attention toute particulière aux tribunes téléphoniques diffusées à la radio parlée locale.


Keywords


Political talk radio (PTR); Open line; Political communication; Public opinion; Media monitoring; Access to information; Newfoundland and Labrador

Full Text: PDF HTML


DOI: https://doi.org/10.22230/cjc.2013v38n4a2653

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