Cultural Consumption and Participation
Keywords:Cultural consumption, Public policy, Consumer choice
AbstractAbstract: As technology-push and supply-side creativity help determine the shape of enhanced and more diverse cultural supply, new characteristics such as the potential of interactivity and multidirectional connections become questions of public policy and raise issues of consumer choice, accountability, and control. How equipped are we to monitor and understand the nature of these issues on a macro scale? This paper explores cultural consumption and participation patterns in Canada by reviewing recent quantitative analyses, identifying key data gaps, and proposing solutions. These include: (1) considering longer-range forecasts of consumer change; (2) conducting more international comparisons of consumer/participant-related research indicators; and (3) calling for more extensive theoretical and practical research focussed on the cultural consumer and participant. Résumé: Les développements technologiques et la demande du marché inspirent une création culturelle de plus en plus riche et diverse. Cependant, certaines des manifestations de cette création, ayant par exemple le potentiel d'interactivité et de connexions multiples, peuvent requérir l'intervention du gouvernement en ce qui a trait aux choix offerts aux consommateurs, à leur autonomie et aux responsabilités des commerçants à leur égard. Dans quelle mesure sommes-nous équipés pour surveiller et comprendre sur une grande échelle les politiques concernant les consommateurs de la culture? Cet article explore la consommation et la participation culturelles au Canada, en examinant des analyses quantitatives récentes, en identifiant des lacunes clés dans les données, et en proposant des solutions. Ces solutions comportent: (1) envisager de prévoir à plus long terme des changements dans la consommation; (2) mener plus de comparaisons internationales de résultats de recherche sur les consommateurs/participants; (3) recommander des recherches théoriques et pratiques plus approfondies sur les consommateurs et les participants culturels.
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