Arts and Culture as Profit Centre?: A Martial Arts Lesson for Canada's Cultural Policy Warriors
Keywords:Culture, Arts, Canada
AbstractAbstract: This discussion paper proposes that those who would champion a higher ranking for culture and the arts on the national agenda should take a leaf from the Asian martial arts training manuals: the pages which explain how to employ an opponents' own strengths to your advantage. Since "good business" is where "good policy" begins in contemporary capitalistic democracies, rather than competing directly with economic priorities for ranking on the national agenda, cultural policy warriors should make their arguments in the language of economics. They must demonstrate the contribution of culture and the arts to society through their role as determinants of social capital and as marketeconomy facilitators. Résumé: Cet article propose que ceux et celles voulant que la culture et les arts occupent une place plus importante dans le discours national devraient s'inspirer des manuels d'instruction d'arts martiaux - surtout leur idée d'utiliser les atouts de l'adversaire à son propre avantage. Puisque les « bonnes politiques » commencent par les « bonnes affaires » dans les démocraties capitalistes contemporaines, les supporters de politiques culturelles devraient parler un langage économique pour appuyer leur cause, plutôt que de faire concurrence directe avec les priorités économiques du gouvernement. Ils devraient démontrer comment arts et culture contribuent à la société en produisant du capital social et en soutenant l'économie de marché.
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