Direct Broadcast Satellites and the Social Shaping of Technology: Comparing South Korea and Canada

Authors

  • Stephen D. McDowell Florida State University
  • Chunil Park Sookmyung Women's University, Seoul

DOI:

https://doi.org/10.22230/cjc.2005v30n1a1512

Keywords:

Broadcast policy, Media/mass media, Technology theory, Satellites, Regulation, Comparative studies, South Korea

Abstract

Abstract: Questions about the social shaping of technology are explored by comparing direct broadcasting satellite policy in two very different countries. Canada has a vast geography, low population density, extreme ethnic and linguistic diversity, and close proximity and long-time cooperation with its neighbour, the United States. South Korea is centralized around Seoul, has a high population density, is relatively homogenous culturally and ethnically, and has a history of conflict with the country sharing a common border. The specific goals set for satellite broadcasting arising from these differing national contexts are explored. The paper also compares services and audiences in South Korea and Canada, and it asks what these cases can illustrate about the relationship between industry, policy, audiences, and the shaping of a new media technology. Résumé : Nous explorons la formation sociale de nouvelles technologies en comparant les politiques sur les satellites de radiodiffusion directe dans deux pays très différents. Le Canada a une vaste géographie, une population à faible densité et une très grande diversité ethnique et linguistique et il collabore depuis longtemps avec son voisin très proche, les États-Unis. La Corée du Sud, en revanche, est fortement centralisée autour de Séoul, densément peuplée et homogène tant du point de vue culturel qu’ethnique et elle partage une histoire de conflits avec son voisin du nord. Nous explorons les objectifs spécifiques pour les satellites de radiodiffusion directe fixés dans ces contextes nationaux si différents. Nous comparons aussi services et publics en Corée du Sud et au Canada, et nous demandons comment ces cas peuvent illustrer le rapport entre industrie, politique, public et la formation d’une nouvelle technologie de communication.

Author Biographies

Stephen D. McDowell, Florida State University

Stephen D. McDowell is Associate Professor and Chair in the Department of Communication at Florida State University in Tallahassee, Florida. His research interests focus upon communications and new media policies in Canada, India, and other national and international settings.

Chunil Park, Sookmyung Women's University, Seoul

Chunil Park is an Associate Professor in the Department of Telecommunications at Sookmyung Women's University in Seoul. He undertakes research on broadcasting industries, broadcasting policy, and new media.

Published

2005-01-24

Issue

Section

Research in Brief