Gaps in Canadian Media Research: CMRC Findings

Authors

  • Philip Savage McMaster University

DOI:

https://doi.org/10.22230/cjc.2008v33n2a2060

Keywords:

Media research, Media usage, Media ownership, Media policy,

Abstract

Abstract : In-depth interviews conducted with leading Canadian mass media and new media managers, communication policy practitioners, and scholarly and professional media researchers reveal significant gaps in current Canadian media research. There are foreign sources but almost no Canadian contemporary sources for ongoing research in the following five broad areas: 1) Media usage; 2) Media ownership; 3) New media forms; 4) Media diversity; and 5) Media policy. These results were reported to the Canadian Media Research Consortium (CMRC) in 2007 and will shape its funding orientation and, perhaps, the direction for future Canadian media research more broadly.

Résumé : Des entretiens en profondeur menés auprès de dirigeants canadiens en gestion des mass médias et des nouveaux médias, en politique de la communication, et en recherche savante et professionnelle sur les médias révèlent des lacunes sérieuses dans la recherche canadienne actuelle sur les médias. Il existe des références étrangères dans les cinq catégories suivantes, mais presque aucune référence canadienne contemporaine : 1) l’utilisation des médias; 2) la propriété des médias; 3) les types de nouveaux médias; 4) la diversité dans les médias; et 5) les politiques médiatiques. Ces résultats ont été communiqués au Consortium canadien de recherche sur les médias (CCRM) en 2007 et vont influer sur ses projets de subventions et, peut-être, sur l’avenir de la recherche canadienne sur les médias.

Author Biography

Philip Savage, McMaster University

Philip Savage is Assistant Professor of Communication Studies and Multimedia at McMaster University, 1280 Main Street West, Hamilton, ON L8S 4L8. His research interests include broadcasting policy, audience research, and the political economy of media. He was previously Head of Research, Radio and Senior Manager of Policy and Regulatory Affairs, the Canadian Broadcasting Corporation (CBC). He worked as a research consultant to the Canadian Media Research Consortium (CMRC) in 2006 at which time much of the work for this article was completed. E-mail: savagep@mcmaster.ca.

Published

2008-06-01