Creating iPhone Dreams: Annihilating E-waste Nightmares

Authors

  • Jennifer Ellen Good Brock University

DOI:

https://doi.org/10.22230/cjc.2016v41n4a3058

Keywords:

iPhone, Electronic waste/E-waste, Advertising, Symbolic annihilation

Abstract

This article explores how the iPhone phenomenon was born, the reality of electronic waste, and the annihilation of news frames that link our use of electronics and electronic waste. Media sources and Google queries were searched for stories about the iPhone and electronic waste. Symbolic annihilation, push-and-pull media, and agenda-setting theory’s obtrusive issues are used to explore the implications. The results indicate that stories about the iPhone are plentiful and stories about electronic-waste very few and far between. The results also clearly show that stories that make connections between iPhones and electronic waste are annihilated. This article highlights that the iPhone is an iconic and readily outdated example of the horrible “waste makers” we have become. The conclusion offers suggestions for ways forward.

Cet article explore les origines du phénomène iPhone, la réalité des déchets électroniques, et l’annihilation de cadres journalistiques faisant le lien entre l’utilisation d’appareils électroniques et les déchets qui découlent de celle-ci. Pour ce faire, nous avons eu recours aux concepts suivants : l’annihilation symbolique, les médias push et pull et les questions imposantes dans le cadre de l’agenda setting (« mise à l’ordre du jour »). D’autre part, nous avons cherché dans les médias et sur Google des articles sur l’iPhone et les déchets électroniques. Nos résultats indiquent que les articles sur l’iPhone sont nombreux mais que ceux sur les déchets électroniques sont rares. Par surcroît, les résultats montrent clairement l’annihilation d’articles établissant un lien entre l’iPhone et les déchets électroniques. Cet article-ci souligne que l’iPhone est un exemple iconique, voué à une obsolescence perpétuelle, des gaspilleurs horribles que nous sommes devenus. La conclusion propose des pistes à suivre pour sortir de cette situation.

Author Biography

Jennifer Ellen Good, Brock University

JENNIFER GOOD

Associate Professor of Communication, Popular Culture, and Film - Brock University

Jennifer Good’s research and teaching interests sit at the intersections between mediated communication, materialism and our relationship with the natural environment. She has published articles exploring the communication and framing of climate change, the role of the Internet in environmental communication/awareness and the relationship between television viewing and the environment. 

Good’s book Television and the Earth: Not a Love Story was published in 2013.  Her current research includes two CRISS-funded projects: an environmental content analysis of prime-time television; interviews with advertisers and environmental activists about their use of digital media.  She is also working on a book that explores environmental justice in the lifecycle of communciation electronics.

Published

2016-11-08