Alliance Atlantis Communications: The Emergence of a Canadian Contender in the International Media Milieu

Marsha Ann Tate
College of Communications, The Pennsylvania State University
February, 2007
 

Abstract

Using a political economy framework in combination with case study and historical research methodologies, this study examines the development of Toronto, Ontario-based Alliance Atlantis Communications Inc. and its predecessor companies within the context of a globalized media environment. Specifically, the study identifies
and analyses key factors that helped Alliance Atlantis to emerge as a viable competitor in
both the North American and international television marketplaces. The in-depth
investigation of Alliance Atlantis Communications Inc.—one of Canada’s most successful integrated distribution-exhibition-production companies to date—illustrates the complex interrelationships between domestic and international economics, regulatory
policies, technological innovations, as well as entrepreneurial skills in shaping the development of a modern-day media corporation.

By highlighting key stakeholders, productions, and mergers over the course of Alliance Atlantis’ and its predecessor companies’ histories, the study also considers how the above-mentioned factors have forcibly changed Alliance Atlantis’ corporate structure, strategies, and entertainment products. In a broader sense, the examination and analysis of Alliance Atlantis Communications Inc. provides insights into the transitioning
North American and global mediascapes and may prove helpful to other foreign-based
production companies struggling to compete within a global audiovisual market
traditionally dominated by Hollywood-based companies.
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